Honda Cars — UK EV Launch
Services :
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Client :
Honda Cars
Year :
2019
Timeline :
6 weeks
Creative Director :
Monty Lal
Photographer :
Thomas Ryder
Videographer :
Thomas Ryder
Design :
Davi Ryatt
The Honda e marked a turning point for the brand — its most important launch in recent years and a bold step toward Honda’s fully electrified range by 2030. Trusted as Honda UK’s content partner, C Three Studios was tasked with creating launch assets at every opportunity to capture the car’s innovation and cultural significance.
Honda needed content that not only highlighted the car’s design and technology but also built excitement with audiences across multiple platforms — from press launches to live events and museum exhibitions.
Geneva Motor Show (2019): Captured the global unveiling of the Honda e.
Goodwood Festival of Speed: Filmed the car on Honda’s stand, interviewing the Duke of Richmond and F1 driver Alex Albon for their first impressions.
The Design Museum, London: Produced a 3D interactive walkaround of the Honda e on display, giving audiences a unique digital-first experience.
Oxford Studio: Documented a customer’s first in-person reaction to the car and created a set of striking studio photography in the car’s vibrant Charge Yellow finish.
By covering every milestone — from global reveals to museum showcases — we built a rich content library that positioned the Honda e as more than just a car: it was the symbol of Honda’s electrified future. The assets were used across press, social, and experiential platforms, helping to generate excitement and awareness for one of Honda’s most significant launches to date.
Digital Content Manager
