Honda Motorcycles— Virtual Showroom
Services :
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Client :
Honda Motorcycles
Year :
2024
Timeline :
8
Creative Director :
Thomas Ryder
Videograher :
Natapong Collins
Photographer :
Thomas Ryder
VR Editor :
Paul James
As dealerships faced restrictions during the pandemic, Honda Motorcycles UK needed a new way to connect with customers, showcase their range, and communicate technical details — without relying on in-person visits. They approached us to create a digital-first solution that combined video, 3D, and immersive experiences.
Traditional long-form technical videos often felt too static and didn’t fully capture the excitement of Honda’s latest motorcycles. The challenge was to build an experience that educated potential customers while keeping them engaged, bridging the gap between dealership and digital.
We evolved Honda’s approach to product presentation by blending high-quality production with cutting-edge digital tools:
Filmed and produced dynamic video content for each model
Shot the full motorcycle range with consistent, premium visuals
Created 3D VR models that allowed customers to explore bikes from every angle
Integrated interactive video and 3D content directly into the Honda UK website
This iterative, immersive format gave customers the ability to “tour” each motorcycle online — making the digital experience feel as close as possible to a dealership visit.
The virtual showroom became a core part of Honda Motorcycles UK’s digital strategy, allowing thousands of customers to explore new models from home. The integration of video + 3D VR content transformed the online buying journey, providing an engaging and informative platform that continues to evolve with each new release.
Digital Content Manager
