Raico — Brand Launch & Market Entry
Services :
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Client :
Raico
Year :
2024
Timeline :
5 weeks
Creative Director :
Thomas Ryder
Photographer :
Thomas Ryder
Videographer :
Thomas Ryder
Editor :
Thomas Ryder
When Raico set out to establish itself as a premium automotive business, they faced a major challenge: entering an already established market where credibility and trust are everything. To compete at the level of cars they were selling, Raico needed a brand presence that felt as established as their competitors — from day one.
High-value automotive sales are built on reputation. Without years of legacy, Raico needed to quickly establish a visual identity and marketing presence that projected authority, professionalism, and trust — while also standing out in a competitive sector.
We worked with Raico to develop and launch a complete content and digital ecosystem:
Produced all brand imagery, showcasing cars with premium, consistent visuals
Created dynamic video content to support campaigns and digital storytelling
Developed social media content tailored to engage and grow an audience
Designed and built a website that positioned Raico as a trusted, established name
The result was a cohesive brand identity that matched — and exceeded — the standards of established competitors.
Raico successfully launched into the market with a premium brand image that resonated with customers and peers alike. With professional photography, engaging video, social content, and a polished website, they were able to project the trust and authority needed to compete at the highest level.
Managing Director
